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All money raised in store goes directly into our Charity to enable us to support more struggling families.


Pre-loved Children's Boutique 

We are absolutely delighted to announce our Eco initiative, Pre-loved Children's Boutique Kideco.

We provide a positive approach to physical and mental wellbeing. As well as a economical approach to saving our planet with the reuse of textiles. All while raising funds to support families living in poverty in the local areas.

What started as a 6 week pop up shop, has now been renewed into at least a 5 year project.

Based in Lakeside Shopping Centre, we have our very own shop complete with a interactive soft-play for under 5's.

Due to the extremely generous donations from the public, we have a huge stock or children's clothing, shoes, toys, books and everyday essentials for sale. All at very low prices.

The best part is, all money raised in store goes directly into our Charity to enable us to support more families.

Our soft play is competitively priced at just £2 for 30 minutes and £2.50 for 1 hour play. We even offer loyalty cards where you can earn yourself a hours free play.

You can find us on the ground floor, House of Fraser end, right on the wing by the entrance/exit to car park C.


Our Opening Hours

Monday 10am-4pm

Tuesday 10am-4pm

Wednesday 10am-4pm

Thursday 10am-4pm

Friday 10am-4pm

Saturday 10am-4pm

Sunday 11am-5pm


KidEco - Unit 7, W Thurrock Way, West Thurrock, Grays RM20 2ZP


Over 74% of textile waste ends up in landfills.

We want to help change this with our new Eco initiative by selling new and pre-loved clothing and children's items at a low cost to prevent so much waste and help protect our planet all whilst raising funds to help combat childhood poverty.

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